I'm Jaye, a Peckham-based social and editorial strategist.

My background in tech has seen me lead social and content for brands like Semrush, Fyxer, and London Tech Week. Alongside my work in tech, I’ve spent years writing about music and culture, interviewing everyone from Miguel and Giggs to Chloe Bailey, Slawn, and Odumodublvck, and creating artist press kits & PR write-ups for festivals like Primavera.

Now, my focus is on the people and organisations shaping culture: independent restaurants, chefs, artists, labels, festivals, wellness practitioners/studios and creative orgs with a distinct point of view.